Velvetonia FundRaiser Postcard

Velvet Ice Cream teamed up with Team Granville and hosted a fundraising event for Pelotonia riders, and wanted a simple postcard save the date to send out. Because Velvet has been around since 1903, I wanted to come up with a design that was reminiscent of that time. I researched old victorian designs for bicycles and postcards as well as font styles. We decided to use the green from Pelotonia’s branding rather than the burgundy from Velvet’s branding since it was a charity event for Pelotonia.

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