Lane Aviation Website

Lane Aviation wanted to update their website so that it not only was more consumer friendly, but was something they could update and edit on their own. I worked with a programer to design a custom Wordpress site for them. They wanted to make sure their home page had obvious main links that customers as well as pilots and employers could easily find.

Concept One  Through research all of Lane Aviations main competition had sites that focused on beauty shots of private jets in flight as well as on the ground. We decided to go the other way and show what you would see out the window on a private jet. This allowed the color to work with their one branding color that they did not want to change, as well as adding more color to the site so it wasn’t all blue. Three main messages would go on the home page and the three main menu buttons would exist at the base of the beauty shot slider.

Concept One

Through research all of Lane Aviations main competition had sites that focused on beauty shots of private jets in flight as well as on the ground. We decided to go the other way and show what you would see out the window on a private jet. This allowed the color to work with their one branding color that they did not want to change, as well as adding more color to the site so it wasn’t all blue. Three main messages would go on the home page and the three main menu buttons would exist at the base of the beauty shot slider.


Concept Two  For the second concept we stayed with not showing the entire plane to focus on the services that Lane Aviation provided. Introducing icons would also help in identifying the three main links they wanted to stand out. This concept also showed them how all the menu bars could work on the home page but not be as confusing as their current site was. The top navigation bar with About Us, Careers, Contact us and Login would be a constant navigation set only on the home page. As soon as someone clicked through the main header bar would move up to hide this navigation and the secondary navigation under the header bar would stay and become primary. A lot of information the client wanted on the home page, so it was a challenge to organize and prioritize the menu items.

Concept Two

For the second concept we stayed with not showing the entire plane to focus on the services that Lane Aviation provided. Introducing icons would also help in identifying the three main links they wanted to stand out. This concept also showed them how all the menu bars could work on the home page but not be as confusing as their current site was. The top navigation bar with About Us, Careers, Contact us and Login would be a constant navigation set only on the home page. As soon as someone clicked through the main header bar would move up to hide this navigation and the secondary navigation under the header bar would stay and become primary. A lot of information the client wanted on the home page, so it was a challenge to organize and prioritize the menu items.


Concept Three and Final  The last concept and the one the client finally chose, added more “main” buttons across the home page. Each button contained a beauty shot and detail of a plane that we later had the opportunity to hire a photographer for. Talk about an exciting day of shooting photos on a runway when one of the biggest OSU football games was going on. The tarmac was full!

Concept Three and Final

The last concept and the one the client finally chose, added more “main” buttons across the home page. Each button contained a beauty shot and detail of a plane that we later had the opportunity to hire a photographer for. Talk about an exciting day of shooting photos on a runway when one of the biggest OSU football games was going on. The tarmac was full!