Have you ever had someone ask you this? Or asked you to provide your logo in a specific format? Never worry about that again because here is all the information you should know so you always send the correct logo.
ai or eps
These formats are also know as the “native” file. ai stands for Adobe Illustrator, and eps is not earnings per share, but Encapsulated PostScript file. The file would read as this: logo.ai or logo.eps. (An eps is just a form the Illustrator file was saved as.) Both ai and eps are called vector graphics. This means that your logo can go from a 2” x 2” graphic on a business card, to a 2ft x 2ft graphic on a sign without loosing any of its quality. No pixelated edges, or blurriness. ai and eps formats will be for print purposes.
An example of when you would provide and ai or eps file would be for those events you sponsor and they need your logo for their T-shirt, brochure, banner, or any other item that is printed. You can also give someone an ai and eps if you want to have your logo embroidered on a t-shirt. Just make sure the person doing the embroidery can convert the logo to the format their machine uses.
Another simple way to say all of this is that you would use an eps or ai file of your logo on anything that is NOT digital.
This format can be saved two ways. One with a transparent background and one without. You always want to have your designer save the file on a transparent background. That way when they place your logo on their website, or build a web banner, there won’t be a white square around your logo. I prefer to use these logo formats for web use. DO NOT send a png format of your logo to a printer to get it printed! png formats are only for digital use.
I will use a jpg format of a logo if I am putting it on a colored background, or image and using it on social media. The reason for that is, if I give someone a jpg to place on a website or web banner, there will be a white box around it. You cannot save a jpg with a transparent background.
Here is a list of all the formats I give to my clients once I have finished designing their logo:
1-color: This usually is their primary logo color
ai, eps, png, jpg
full color: This is their full color logo that will be used most of the time.
ai, eps, png, jpg
black: I always provide their logo in black incase they ever have to print it in black and white, whomever is printing their logo is only printing their piece in black and white.
ai, eps, png, jpg
reverse: this is basically the logo build in all white. This allows the logo to be seen on a dark colored background.
ai, eps, png, (a jpg will not be provided because in the end it would just be a white square since you can’t save a jpg as a transparent file)
Here is an image of how the files names look and how I organize them for my clients. In this case the logo was only produced in a one color option, but there were three color options to choose from, so I named them by their pantone color. The style guide sheet I provided explained and showed all of this so it was easy for them to choose the correct logo.
Hopefully you have a more clear idea of what a format is and which formats you provide for each instance. To be safe, always ask what format the person using or asking for your logo needs it in.
When you work with a designer on your logo or an icon, make sure they always give you all these formats so you don’t have to keep going back to them and asking them to provide someone with a particular logo. Especially if they charge every time they have to do this. The logo you paid for is yours and there is no reason you should not be provided with all the files needed to work with your logo.